ESPAÑOL For some time now, gaming companies have gathered data to improve the design of their games. Digital distribution and online gaming have enabled them to get more information on the way we play. However, as we can learn from Sega, the value of their insights is as good as those interpreting them. An article [...]
Archive for February, 2010
“Insights” for Gaming
Posted in Business, Design, tagged Business, Design, Gamasutra, Video games on February 24, 2010 | Leave a Comment »
Is Nescafé in Trouble?
Posted in Business, tagged Advertisement, Business, Customer Experiences, linkedin on February 22, 2010 | 1 Comment »
ESPAÑOL What’s the first brand that comes to mind if you think about instant coffee? It’s very likely you might think of Nescafé. That might not be the case for long. When a category leader feels the need to advertise against a new entrant, it might be evidence that their business is starting to hurt. [...]
