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For some time now, gaming companies have gathered data to improve the design of their games. Digital distribution and online gaming have enabled them to get more information on the way we play. However, as we can learn from Sega, the value of their insights is as good as those interpreting them.
Super Monkey Ball: Love it, or hate it?
An article appearing today in Gamasutra and titled “Sega Shares ‘Insight’ From Customer Feedback On Super Monkey Ball” makes an interesting use of quotation marks (the ones surrounding the word insight). Of particular interest is the last ‘insight’ in the article:
We also learned that people tend to love or hate a game — most users will give you either 5 stars (highest score) or 1 star (lowest score)
Interesting conclusion: Nobody is in the middle. Where are the good days when there were people saying, “hey, I’m feeling indifferent about this product. Let me put in some minutes of my abundant idle time to let them know”? Answer: There’s never been such days.
