By year end, last year, it was announced that Netflix might eventually enter the Latin American market, among other regions, after the expansion they already started in North America with Canada. Coverage done by Enter.co (in Spanish) ends their article with the question: Would our regional movie rental stores be ready for their market entrance? [...]
Posts Tagged ‘Business’
Netflix Coming to Latin America
Posted in Business, tagged Business, Entertainment, Movies, Netflix, News on January 17, 2011 | Leave a Comment »
The Experience Trap
Posted in Business, Education, tagged Apple, Business, Education, Innovation, Nescafe on October 23, 2010 | Leave a Comment »
Lets say you are searching for a job, but you don’t know the industry, haven’t worked enough years, or perhaps haven’t worked directly on the functional area. Most managers of human resource departments, will even refuse to look deeper into your curriculum vitae. The reason: you lack the required experience. Are these factors good enough [...]
“Insights” for Gaming
Posted in Business, Design, tagged Business, Design, Gamasutra, Video games on February 24, 2010 | Leave a Comment »
ESPAÑOL For some time now, gaming companies have gathered data to improve the design of their games. Digital distribution and online gaming have enabled them to get more information on the way we play. However, as we can learn from Sega, the value of their insights is as good as those interpreting them. An article [...]
Is Nescafé in Trouble?
Posted in Business, tagged Advertisement, Business, Customer Experiences, linkedin on February 22, 2010 | 1 Comment »
ESPAÑOL What’s the first brand that comes to mind if you think about instant coffee? It’s very likely you might think of Nescafé. That might not be the case for long. When a category leader feels the need to advertise against a new entrant, it might be evidence that their business is starting to hurt. [...]
If You Can’t Beat Them…
Posted in Business, tagged Advertisement, AT&T, Business, Cognitive Sciences, linkedin on January 27, 2010 | 2 Comments »
ESPAÑOL Every once in a while, I come across a piece of communications that’s blatantly deceiving. The communicating company, in this case AT&T, may believe they are saying the truth, the whole truth and nothing but the truth. But all communication requires of a receiver, and the value of what’s said has to be measured [...]
Low(est) Liability Warranty
Posted in Business, tagged Business, Design, Innovation, Random, Religion on December 23, 2009 | Leave a Comment »
ESPAÑOL Recently, I went on a quest for the perfect umbrella. I haven’t got a chance to test it yet, but its limited lifetime warranty is far from perfect (maybe if you’re looking from the company’s perspective it is). Here is the story. The Bay Area has a very unpredictable weather. This means that you [...]
Creative New Products and Some Crap
Posted in Design, tagged Business, Design, Haas School of Business, Innovation, Sustainability, User-centric on December 16, 2009 | Leave a Comment »
ESPAÑOL Last Sunday I attended the expo for the projects from the New Product Development class, where students from different disciplines get together to tackle some user problems, and address them with the development of a new product. I was impressed by the presentation of very creative solutions. To give you a taste, here are [...]
Innovation Arbitrage
Posted in Business, tagged Asia, Business, Innovation, linkedin on November 9, 2009 | Leave a Comment »
This week at Haas I had the opportunity to listen a presentation by Benjamin Joffe, the knowledgeable and accessible Managing Director at Plus Eight Star Ltd (+8* is a reference to the country codes of China, South Korea and Japan; the countries on which the company focuses). The company provides consulting services in strategy and [...]
Math for Marketing
Posted in Business, tagged Business, Cognitive Sciences, customer service, linkedin on November 4, 2009 | Leave a Comment »
Organizations need to understand their customers to provide a better service. In an attempt to get such understanding, they rely on different methods, which for brevity we can put all together as marketing research. Many of them rely on a sample, large or small, to infer elements of the whole community being served. We take [...]
